About security

Privacy Protection

Introductory Remarks:

Dear Customer,

Thank you for your interest in the Bike Arena Zermatt website. We take data protection and confidentiality very seriously, adhering to applicable national and European data protection regulations. Therefore, we would like to inform you about our data protection measures, what data we may collect, and how we use this data through this statement.

This privacy policy applies to all digital Bike Arena Zermatt platforms, including the website, newsletter, social media, etc. We do not guarantee compliance with data protection regulations for external websites linked from the Bike Arena Zermatt website.

I. What data is collected from you and how is it used for service delivery?

Website Visits:

When you visit this website, information is temporarily stored in log files on the server. These are data that your device's browser automatically sends. Specifically, this information includes:

  • Your Internet service provider's name
  • IP address of the connecting device
  • The website through which you accessed ours
  • URL of the pages you visit
  • Date, time, and duration of your visit
  • Referrer URL
  • Browser and other device information

We process the mentioned data for the following purposes:

Establishing a connection to the website

Using our website

Ensuring system security and stability

As a visitor to our website, you remain anonymous. The data we store and analyze are solely used for statistical purposes to continuously improve our offerings and services.

This data processing is carried out upon your request and is necessary for fulfilling the contract and pre-contractual measures, as per Article 6(2) and (3) DSG and Article 6(1)(a) and (b) GDPR for the mentioned purposes.

Order Processing:

For order processing, rentals, and installment payments, the following necessary data may be collected:

  • Salutation
  • First and last name
  • Residential address
  • Place of residence
  • Marital status
  • Telephone number
  • Email address
  • Income information

Optionally, credit card details for payment processing

This data processing is carried out upon your request and is necessary for fulfilling the contract and pre-contractual measures, as per Article 6(2) and (3) DSG and Article 6(1)(a) and (b) GDPR for the mentioned purposes.

Our employees are committed to confidentiality when handling personal data. Bike Arena Zermatt operates secure data networks that comply with current technical standards. We take reasonable technical and organizational measures to diligently protect your data from loss, destruction, alteration, manipulation, or unauthorized access.

We collect and process personal data only to execute your valued orders, and we only use your data when necessary or when you voluntarily provide your explicit consent. You can do this, for example, by filling out a registration form or sending us an email, ordering products or services, or making inquiries. Unless there are conflicting legal obligations, we use your personal data only for the purposes for which you have given your consent.

Your personal data is neither sold nor shared with third parties outside of Bike Arena Zermatt, except when necessary for the execution of your requested order (e.g., logistics companies, service partners, etc.) or when you have given us your consent.

Bike Arena Zermatt reserves the right to use the data for the development and maintenance of customer relationships and for marketing purposes.


If you wish to subscribe to the newsletter offered on the website, we require your email address and information that allows us to verify that you are the rightful owner of the provided email address and that you agree to receive the newsletter (see Article 6(5) DSG).

No additional data is collected. We use this data exclusively for sending the requested information and do not share or sell it to third parties. You can withdraw your consent to store the data, your email address, and its use for sending the newsletter at any time, for example, using the "unsubscribe" link in the newsletter.

II. Are data transferred abroad?

Your data is not transferred abroad unless it is absolutely necessary for order or payment processing (e.g., special contractual agreements, customer residence or location abroad, customer's bank details abroad, see Article 17(1) DSG and Articles 44 ff. GDPR).

III. Are personal data disclosed to third parties, and for what purpose?

For Contractual Processing: Your personal data may be disclosed to third parties if this is legally permissible under Article 6(1) DSG and Article 6(1)(b) GDPR and necessary for the processing of the contractual relationship with you. The data disclosed may only be used by third parties for the purposes mentioned.

Shipping Companies: Your personal data will also be passed on to the transport company commissioned with the delivery, to the extent necessary for the delivery of the goods.

IV. How, where, and for how long are your personal data stored?

We retain your personal data for as long as necessary to comply with applicable laws or to fully and properly fulfill contractual obligations, or as long as they are deemed necessary or appropriate for the purposes for which they were collected.

We delete your personal data as soon as they are no longer needed. Deletion takes place in any case after the legally prescribed maximum retention period of ten years. Data that is no longer required and for which there is no legal obligation to retain it will be destroyed when the purpose and justification no longer exist.

V. Who has access to the data?

Access to your data (see I./1 and 2) is granted to our privacy-sensitive and trained employees in the Customer Advisory, Sales, Marketing, Accounting, and Administration departments.

VI. Who is responsible for controlling and protecting the collected personal data?

Data protection is our highest priority. It is monitored and ensured by a specially trained person within our company in cooperation with an IT specialist.

Your personal data is SSL-encrypted when transferred to us via this website. We protect our website with technical and organizational measures to prevent unauthorized access.

VII. What are your data protection rights?

You have the right to:

Request information about your personal data processed by us (Article 25 ff. DSG). In particular, you can request information about the processing purposes, the categories of personal data, the categories of recipients to